Small Company Playbook

Independent London Publishing House needed a social media revamp to better integrate the creativity and knowledge of authors and staff

REQUIREMENT: Michael O’Mara Books is a successful independent London publishing house who were ready to tackle some of the bigger multinationals on social media. With a range of topics and talent to draw on, the need was to use social media as a tool for greater conversation and engagement in order to drive quality book buyers to their Amazon store with a strategy for creating more effective content in-house. Barriers included multiple profiles per platform for the different types of books published, each targeting different niche audiences, and firing up the internal skill sets available to improve the output in line with the O’Mara team’s ambitions.

RESULTS: Samantha worked with O’Mara Books to establish a social strategy based on their brand purpose, identifying who their heavy book buyers are, and what content they are able to create in-house with staff and authors that would resonate with their audience.  Production process templates were required for advised content creation opportunities (in-step with book publishing timelines) and integrated into content planning sessions. The O’Mara team are passionate about their business and were quickly able to integrate the playbook recommendations to revamp their social media presence with confidence and efficiency.

Click on the images below to see redacted pages from the playbook. 

It was a pleasure working with Samantha, not only is she hugely knowledgeable she is also very generous with the advice she gives and has a very open and collaborative style. We worked with Sam on overhauling our social media strategy at Michael O'Mara, the insights and tools she gave us has allowed us the confidence to build clear, concise digital campaigns.
Rumana Haider
UK & Export Sales Director at Michael O'Mara Books Limited

Samantha Silye

Global Social Media Manager and Creative Strategist. Co-Founder at ZHS Orchards. Aussie born, citizen of Europe.