When I Help
The data exists but it isn't driving business impact
You have followed all the instructions. You understand how people interact with your websites and apps. You have invested in the right tools, had them set up properly, hired a specialist team, and built dashboards that are available across the business. Everyone has received training and people are looking at the data.
But it still doesn’t feel any different. Nobody can tell you what the data means, what people are actually doing — let alone thinking. Critically, you still don’t know what to prioritise, where to point your teams, or where to spend your money. Somehow you have all the data but none of the answers. And you need that to change.
You are getting value but want more
Digital Analytics is set up and it is driving real value. The people, the technology and the processes are in place. Across multiple parts of the business, people are doing things differently — using their knowledge, skills and experience, but complementing it with insights from digital data. You can see the difference it is making.
But what’s next? How do you level up? Everything is going well but you know there is so much more you could be doing — so many more ways digital data could be driving even better performance. Ideas and proposals are coming from all directions. You cannot do everything, and you want what comes next done properly.
Ready. Set. G — how do you Go?
Your organisation has digital analytics tools in place, there is data, and there may even be a couple of specialists in the team. But you are aware you are only at the starting line and not really sure how to get moving. You need help putting the Digital Analytics fundamentals in place and getting your teams to actually start using the data.
Change — migrating to a new Digital Analytics platform
Whether you have just recognised the need to move but are not sure where to, have agreed on a tool but not yet started, or are already somewhere in the journey — change is difficult and comes with organisational risk. Done well, a migration sets you up for a step change in how your organisation uses digital data — the right data model, the right governance, the right habits built in from day one. Done poorly, you end up with the same problems in a different interface, plus the cost and disruption of the migration itself.
If you want someone who has been there and done it successfully, I am here.
The common thread
In every one of these situations, the organisations I work best with have one thing in common: a senior leader who recognises the potential value of Digital Analytics, acknowledges the gap between where they are and where they could be, and is ready to invest in external support in closing it. They must have the authority to fund the engagement and the organisational influence to sponsor change. Without that, the engagement is unlikely to succeed.
If that sounds like you, get in touch.