Fractional Leadership
Reviewing my talks going back to 2008, I have been talking about the barriers to maximising the impact from Digital Analytics for a long time. Frustratingly, these barriers appear to have remained broadly the same, despite all the change in that time.
People, including myself, have asked why I am back working for myself and why as a Fractional Digital Analytics Leader, why not a new client side role or starting my own agency or basically anything else. Simple answer is I picked out the best bits of different options, put it all together and this fractional approach is my way to describe it.