Analytics with no cookie consent required

Cookie consent banners are everywhere and you need consent to record their behaviour in your web analytics tool. But what if there was a level of Web Analytics data capture that could occur without consent needing to be given?

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Naming the Data We Use

It is important to modify your language to that used by others, to ensure you are understood. I used polls to gather feedback on the right terms to use to describe the work I do, leading me to decide upon website data and digital data.

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