Data Opinions Archives

Analytics with no cookie consent required

Cookie consent banners are everywhere and you need consent to record their behaviour in your web analytics tool. But what if there was a level of Web Analytics data capture that could occur without consent needing to be given?

Naming the Data We Use

It is important to modify your language to that used by others, to ensure you are understood. I used polls to gather feedback on the right terms to use to describe the work I do, leading me to decide upon website data and digital data.