Set-up of GA4 for Ecommerce websites
Is the implementation and configuration of GA4 on your ecommerce website fit for purpose? The set-up required to provide critical insights to improve business performance is detailed out here.
One Key Change to make GA4 Content Reports Useful
GA4 Content and Pathing reports are not usable due to limited dimensions available. The workaround is to overwrite the Page Title with a meaningful page name. The reports are then still limited but become usable.
Web Analytics Set-up for Ecommerce Websites
Your web analytics tool can capture every detail of visitor behaviour on an ecommerce website but what you need to get started is much less. This implementation guide is targeted to the critical information and associated reports only.
Using Standard Event Parameter Names for GA4 Tracking
Custom event parameters can't be passed through to GA4 using a single event tag in GTM. The solution is to use standard event parameter names, renaming parameters to custom names within GA4.