You might expect me to tell everyone that the Digital Analytics event they must all attend is MeasureCamp. And yes, that is correct, you should of course go to your local MeasureCamp at a minimum. But the conference I say everyone should make the extra effort to go to, knowing time and cost is involved, is Superweek Analytics Summit. And their early early bird tickets are available now.
I describe it as the biggest and best gathering of Digital Analytics experts from around the world in one place at one time. That description doesn’t do it justice.
You are in a spa hotel somewhere outside of Budapest (it used to be up in the mountains but alas, no more). Hopefully we are snowed in. You have conference talks from expert practitioners each day. The type of talks you refer back to during the year in the work you do and stories you use to explain recommendations. But more than that, you have breakfast, lunch, dinner, drinks, conversations and laughs with these experts every day. It means so much more in terms of learning and knowledge exchange than just listening to presentations.
I say experts, it is more accurate to say current experts and future experts – there is always a good mix of people attending Superweek. In the countries we come from, the type of work we do, how technical we are or aren’t and in how experienced we are. All the better to learn from.
And yes, Superweek is more than just a conference. You are at a Hungarian spa hotel, with the baths available for use. Your meals are all included with some great local Hungarian cuisine. Yehoshua Coren is doing crazy stunts to open each day and to introduce lucky people. Superweek TV is live and you will likely be asked to join a discussion. The Golden Punchcard will be competed for. There is plenty of swag available with Superweek traditions that have evolved over the years.
But it is about those conversations with other Digital Analytics practitioners, people you won’t necessarily meet at your local MeasureCamp, the chance to have extended conversations over a number of days, that is what makes Superweek so special to me and why I go back year after year. Plus it is organised by Zoltán Bánóczy, Petra Vratarics and more and these are amazing welcoming people who look after everyone, new and returning, ensuring everyone feels like part of the Superweek family.
So please, check it out, argue with whoever you need to argue with for the funding. Note that this year is 4 days of talks, not the 5 days of recent years. And while great to be for the entire (Super)week, just joining for 2 or 3 days is still incredibly valuable. I am looking forward to my return – hope to see you there. Let me know if you need help making the argument for the budget.
