Set-up of GA4 for Ecommerce websites

Is the implementation and configuration of GA4 on your ecommerce website fit for purpose? The set-up required to provide critical insights to improve business performance is detailed out here.

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Analytics with no cookie consent required

Cookie consent banners are everywhere and you need consent to record their behaviour in your web analytics tool. But what if there was a level of Web Analytics data capture that could occur without consent needing to be given?

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Workshop: Visualising the Volkswagen Belgium website

This workshop talked through how to see at a glance how a large complicated website is strucured, using the Volkswagen Belgium website as the case study. Immediate website changes and opportunities for future improvements were identified.

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One Key Change to make GA4 Content Reports Useful

GA4 Content and Pathing reports are not usable due to limited dimensions available. The workaround is to overwrite the Page Title with a meaningful page name. The reports are then still limited but become usable.

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Workshop: Abandon Shop w/out Viewing Product

The first point of failure for potential customers is to not even find a product that appeals enough to be viewed. This week's workshop focuses on this stage of the Ecommerce funnel & how to improve.

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