While Digital Analytics data is never 100% accurate, people lose trust if key metrics are clearly wrong. This is a step by step guide to identifying and resolving issues with key conversion metrics such as transactions.
A checklist was recently shared to audit the GA set-up for any ecommerce website. This workshop provided a practical demonstration of how this checklist should be used through a live audit of the Google Merchandise store.
Is the implementation and configuration of GA4 on your ecommerce website fit for purpose? The set-up required to provide critical insights to improve business performance is detailed out here.
Organisations need to access Digital Analytics at four levels, for different audiences and purposes. This workshop detailed the levels and reviewed the solution for major Digital Analytics tools.
It is better to capture just the critical information needed in Google Analytics, not every single click. This workshop details the information needed for any Ecommerce website and how it should be used.
Cookie consent banners are everywhere and you need consent to record their behaviour in your web analytics tool. But what if there was a level of Web Analytics data capture that could occur without consent needing to be given?
This workshop talked through how to see at a glance how a large complicated website is strucured, using the Volkswagen Belgium website as the case study. Immediate website changes and opportunities for future improvements were identified.
Business profits vs an individual's right to privacy. Where should the line between these two conflicting needs be drawn when it comes to Digital Analytics tracking. Consent banners aggravate everyone…
GA4 Content and Pathing reports are not usable due to limited dimensions available. The workaround is to overwrite the Page Title with a meaningful page name. The reports are then still limited but become usable.
The first point of failure for potential customers is to not even find a product that appeals enough to be viewed. This week's workshop focuses on this stage of the Ecommerce funnel & how to improve.