Workshop: Quadfurcation of Digital Analytics tools
Organisations need to access Digital Analytics at four levels, for different audiences and purposes. This workshop detailed the levels and reviewed the solution for major Digital Analytics tools.
Naming the Data We Use
It is important to modify your language to that used by others, to ensure you are understood. I used polls to gather feedback on the right terms to use to describe the work I do, leading me to decide upon website data and digital data.