While Digital Analytics data is never 100% accurate, people lose trust if key metrics are clearly wrong. This is a step by step guide to identifying and resolving issues with key conversion metrics such as transactions.
A checklist was recently shared to audit the GA set-up for any ecommerce website. This workshop provided a practical demonstration of how this checklist should be used through a live audit of the Google Merchandise store.
Is the implementation and configuration of GA4 on your ecommerce website fit for purpose? The set-up required to provide critical insights to improve business performance is detailed out here.
The first point of failure for potential customers is to not even find a product that appeals enough to be viewed. This week's workshop focuses on this stage of the Ecommerce funnel & how to improve.
The Digital Analytics weekly workshop on the 11th June 2021 will cover the Ecommerce Merchandise report. This is a practical report used to identify opportunities at a product level.
This is the output from the Weekly Workshop held on the topic of the Performance Diagnostic. It is am ugly data puke report is incredibly effective for identifying opportunity to improve business performance.
The Ecommerce Business Performance Audit delivers a set of recommended actions for an Ecommerce business, based on the data collected by that business. Details of the data & tools included and techniques used to identify those recommended actions are described here.
This is the recording from the Weekly Workshop held on the topic of the Ecommerce Funnel. It is a tool I have used for many years to diagnose Ecommerce website and I explain all the details within this video.
Your web analytics tool can capture every detail of visitor behaviour on an ecommerce website but what you need to get started is much less. This implementation guide is targeted to the critical information and associated reports only.
The Retail Merchandise report is a tool used with online retailers for years to improve sales. It highlights products that need changes and products to promote, actions that should be taken daily but made smarter through the use of data.