GA4 Archives - ZHS Orchards

One Key Change to make GA4 Content Reports Useful

GA4 Content and Pathing reports are not usable due to limited dimensions available. The workaround is to overwrite the Page Title with a meaningful page name. The reports are then still limited but become usable.

Using Standard Event Parameter Names for GA4 Tracking

Custom event parameters can't be passed through to GA4 using a single event tag in GTM. The solution is to use standard event parameter names, renaming parameters to custom names within GA4.