Set-up of GA4 for Ecommerce websites

Is the implementation and configuration of GA4 on your ecommerce website fit for purpose? The set-up required to provide critical insights to improve business performance is detailed out here.

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Analytics with no cookie consent required

Cookie consent banners are everywhere and you need consent to record their behaviour in your web analytics tool. But what if there was a level of Web Analytics data capture that could occur without consent needing to be given?

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Business Performance Audit: Ecommerce

The Ecommerce Business Performance Audit delivers a set of recommended actions for an Ecommerce business, based on the data collected by that business. Details of the data & tools included and techniques used to identify those recommended actions are described here.

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Web Analytics Set-up for Ecommerce Websites

Your web analytics tool can capture every detail of visitor behaviour on an ecommerce website but what you need to get started is much less. This implementation guide is targeted to the critical information and associated reports only.

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