Google Analytics
While Digital Analytics data is never 100% accurate, people lose trust if key metrics are clearly wrong. This is a step by step guide to identifying and resolving issues with key conversion metrics such as transactions.
A checklist was recently shared to audit the GA set-up for any ecommerce website. This workshop provided a practical demonstration of how this checklist should be used through a live audit of the Google Merchandise store.
Is the implementation and configuration of GA4 on your ecommerce website fit for purpose? The set-up required to provide critical insights to improve business performance is detailed out here.
Organisations need to access Digital Analytics at four levels, for different audiences and purposes. This workshop detailed the levels and reviewed the solution for major Digital Analytics tools.
Cookie consent banners are everywhere and you need consent to record their behaviour in your web analytics tool. But what if there was a level of Web Analytics data capture that could occur without consent needing to be given?
The Ecommerce Business Performance Audit delivers a set of recommended actions for an Ecommerce business, based on the data collected by that business. Details of the data & tools included and techniques used to identify those recommended actions are described here.
Your web analytics tool can capture every detail of visitor behaviour on an ecommerce website but what you need to get started is much less. This implementation guide is targeted to the critical information and associated reports only.