‘Planet Positive’ Digital Ad Campaign
Worked for RY agency in Shoreditch on their client - Tetra Pak REQUIREMENT: Radley Yedlar (RY) agency collaborated with Samantha on a social media strategy to support a paid media…
Let’s Talk Attribution: An Alternative Approach
The first two blog posts in this series explained attribution and then why it was flawed. So the finale needs to provide the solution, an alternative approach to optimising your marketing spend.
Publisher’s Book Sales Campaign
Worked with publishing house Hardie Grant UK on enhancing their social media presence with a paid social campaign during the Christmas period. REQUIREMENT: The Hardie Grant team are passionate about innovating…
Launching the Business Performance Audit
The Business Performance Audit is a quick turnaround, fixed cost, productised service offering from ZHS Orchards. It has a special launch offer for one charity/start-up of €4,750 excl VAT.
Let’s Talk Attribution: 3 Key Flaws
Part 2 of this Lets Talk Attribution series covers the 3 key flaws in all attribution models. These are that not all touchpoints can be captured, that 100% of revenue is attributed and that they can't react to known impacts with no data.
Small Company Playbook
Independent London Publishing House needed a social media revamp to better integrate the creativity and knowledge of authors and staff REQUIREMENT: Michael O'Mara Books is a successful independent London publishing…
Large Company Playbook
A world-leading escalator and elevator company needed a social media playbook for their global social media strategy REQUIREMENT: One of the world's global players in the escalator and elevator industry…
Welcome to ZHS Orchards
An introduction to ZHS Orchards, the business vehicle for Peter and Samantha to offer their respective data and social media services, now open for business. Details of what we offer are on our services pages, please get in touch if you want to discuss.
Let’s Talk Attribution
What if instead of chasing the right marketing attribution model, you invested in a different approach that achieved better results. Part 1 of 3 running through talks Peter gave on this topic in 2017/18.