Visual Maps of Websites and Apps
Website visualisation maps are the best method to understand how a website is structured. This understanding is critical for analysis of visitors and their behaviour so that business performance can be improved.
Naming the Data We Use
It is important to modify your language to that used by others, to ensure you are understood. I used polls to gather feedback on the right terms to use to describe the work I do, leading me to decide upon website data and digital data.
Paid Social LinkedIn Lead Generation
This post was written by Samantha Silye while she was working under the ZHS Orchards brand. That is no longer the case but the post has been retained here for…
The Performance Diagnostic report
The website Performance Diagnostic is an ugly data puke of a report. It is also the most powerful way of identifying actions, using internal benchmarks & informed by data, to improve business performance.
Senior Executives as Social Ambassadors
This post was written by Samantha Silye while she was working under the ZHS Orchards brand. That is no longer the case but the post has been retained here for…
The Retail Merchandise Report
The Retail Merchandise report is a tool used with online retailers for years to improve sales. It highlights products that need changes and products to promote, actions that should be taken daily but made smarter through the use of data.
Dynamic Content Creation for Organic Social
This post was written by Samantha Silye while she was working under the ZHS Orchards brand. That is no longer the case but the post has been retained here for…
‘Planet Positive’ Digital Ad Campaign
This post was written by Samantha Silye while she was working under the ZHS Orchards brand. That is no longer the case but the post has been retained here for…
Let’s Talk Attribution: An Alternative Approach
The first two blog posts in this series explained attribution and then why it was flawed. So the finale needs to provide the solution, an alternative approach to optimising your marketing spend.
Publisher’s Book Sales Campaign
This post was written by Samantha Silye while she was working under the ZHS Orchards brand. That is no longer the case but the post has been retained here for…