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The Retail Merchandise report is a tool used with online retailers for years to improve sales. It highlights products that need changes and products to promote, actions that should be taken daily but made smarter through the use of data.
Ongoing organic social content to build brand reputation - Social content sourced and integrated from each department - Influential partnerships leveraged REQUIREMENT: Teamspirit Group is a specialist Financial Services (FS)…
Worked for RY agency in Shoreditch on their client - Tetra Pak REQUIREMENT: Radley Yedlar (RY) agency collaborated with Samantha on a social media strategy to support a paid media…
The first two blog posts in this series explained attribution and then why it was flawed. So the finale needs to provide the solution, an alternative approach to optimising your marketing spend.
Worked with publishing house Hardie Grant UK on enhancing their social media presence with a paid social campaign during the Christmas period. REQUIREMENT:Â The Hardie Grant team are passionate about innovating…
Part 2 of this Lets Talk Attribution series covers the 3 key flaws in all attribution models. These are that not all touchpoints can be captured, that 100% of revenue is attributed and that they can't react to known impacts with no data.
Independent London Publishing House needed a social media revamp to better integrate the creativity and knowledge of authors and staff REQUIREMENT: Michael O'Mara Books is a successful independent London publishing…
What if instead of chasing the right marketing attribution model, you invested in a different approach that achieved better results. Part 1 of 3 running through talks Peter gave on this topic in 2017/18.