Blog
Your web analytics tool can capture every detail of visitor behaviour on an ecommerce website but what you need to get started is much less. This implementation guide is targeted to the critical information and associated reports only.
A detailed run through of the creation of a website visualisation map for the ZHS Orchards website, explaining why pages were grouped and visitor paths were included.
Custom event parameters can't be passed through to GA4 using a single event tag in GTM. The solution is to use standard event parameter names, renaming parameters to custom names within GA4.
Website visualisation maps are the best method to understand how a website is structured. This understanding is critical for analysis of visitors and their behaviour so that business performance can be improved.
It is important to modify your language to that used by others, to ensure you are understood. I used polls to gather feedback on the right terms to use to describe the work I do, leading me to decide upon website data and digital data.
Used LinkedIn's targeting capabilities to find high-value budget holders with a paid social media lead generation campaign REQUIREMENT: Bibby Financial Services wanted to target export finance decision makers with a paid…
The website Performance Diagnostic is an ugly data puke of a report. It is also the most powerful way of identifying actions, using internal benchmarks & informed by data, to improve business performance.
Organic outreach with thought leadership involving senior execs expertise REQUIREMENT: Samantha worked with the City of London Green Investment Management company, EdenTree, to promote their niche industry-leading position by leveraging…
The Retail Merchandise report is a tool used with online retailers for years to improve sales. It highlights products that need changes and products to promote, actions that should be taken daily but made smarter through the use of data.
Ongoing organic social content to build brand reputation - Social content sourced and integrated from each department - Influential partnerships leveraged REQUIREMENT: Teamspirit is a specialist Financial Services (FS) Marketing…