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Part 2 of this Lets Talk Attribution series covers the 3 key flaws in all attribution models. These are that not all touchpoints can be captured, that 100% of revenue is attributed and that they can't react to known impacts with no data.
This post was written by Samantha Silye while she was working under the ZHS Orchards brand. That is no longer the case but the post has been retained here for…
What if instead of chasing the right marketing attribution model, you invested in a different approach that achieved better results. Part 1 of 3 running through talks Peter gave on this topic in 2017/18.