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This workshop talked through how to see at a glance how a large complicated website is strucured, using the Volkswagen Belgium website as the case study. Immediate website changes and opportunities for future improvements were identified.
Business profits vs an individual's right to privacy. Where should the line between these two conflicting needs be drawn when it comes to Digital Analytics tracking. Consent banners aggravate everyone…
GA4 Content and Pathing reports are not usable due to limited dimensions available. The workaround is to overwrite the Page Title with a meaningful page name. The reports are then still limited but become usable.
The first point of failure for potential customers is to not even find a product that appeals enough to be viewed. This week's workshop focuses on this stage of the Ecommerce funnel & how to improve.
Do you want to be able to quickly understand how the Volkswagen Belgium website is structured? Take a look at this visualisation and see how it can be used to improve the website and the results it delivers.
The Digital Analytics weekly workshop on the 11th June 2021 will cover the Ecommerce Merchandise report. This is a practical report used to identify opportunities at a product level.
This is the output from the Weekly Workshop held on the topic of the Performance Diagnostic. It is am ugly data puke report is incredibly effective for identifying opportunity to improve business performance.
The Ecommerce Business Performance Audit delivers a set of recommended actions for an Ecommerce business, based on the data collected by that business. Details of the data & tools included and techniques used to identify those recommended actions are described here.
Summary of the 1st lunchtime Digital Analytics workshop. The topic was website visualisation maps with the deck used and answers to audience questions included here.
This is the recording from the Weekly Workshop held on the topic of the Ecommerce Funnel. It is a tool I have used for many years to diagnose Ecommerce website and I explain all the details within this video.