Workshop: Quadfurcation of Digital Analytics tools
Organisations need to access Digital Analytics at four levels, for different audiences and purposes. This workshop detailed the levels and reviewed the solution for major Digital Analytics tools.
Workshop: Google Analytics Set-up for Ecommerce Websites
It is better to capture just the critical information needed in Google Analytics, not every single click. This workshop details the information needed for any Ecommerce website and how it should be used.
Analytics with no cookie consent required
Cookie consent banners are everywhere and you need consent to record their behaviour in your web analytics tool. But what if there was a level of Web Analytics data capture that could occur without consent needing to be given?
Workshop: Visualising the Volkswagen Belgium website
This workshop talked through how to see at a glance how a large complicated website is strucured, using the Volkswagen Belgium website as the case study. Immediate website changes and opportunities for future improvements were identified.
Workshop: What could consent free Digital Analytics tracking look like?
This post was written in 2021 while Peter was working as a Digital Analytics consultant under the ZHS Orchards brand. It has been retained here as a valuable Digital Analytics…
One Key Change to make GA4 Content Reports Useful
GA4 Content and Pathing reports are not usable due to limited dimensions available. The workaround is to overwrite the Page Title with a meaningful page name. The reports are then still limited but become usable.
Workshop: Abandon Shop w/out Viewing Product
The first point of failure for potential customers is to not even find a product that appeals enough to be viewed. This week's workshop focuses on this stage of the Ecommerce funnel & how to improve.
Visualising the Volkswagen Belgium website
Do you want to be able to quickly understand how the Volkswagen Belgium website is structured? Take a look at this visualisation and see how it can be used to improve the website and the results it delivers.
Workshop: Ecommerce Merchandising Report
The Digital Analytics weekly workshop on the 11th June 2021 will cover the Ecommerce Merchandise report. This is a practical report used to identify opportunities at a product level.
Workshop: Performance Diagnostic
This is the output from the Weekly Workshop held on the topic of the Performance Diagnostic. It is am ugly data puke report is incredibly effective for identifying opportunity to improve business performance.